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cheng such as distributors commission percentage is very high ,sometimes even reached 20% or higher ,but in view of the hotel marketing ability is too weak ,so only by a strong distributor pumped into face ctrip ,art dragon and strong online distributors ,tradition hotel operators cannot sit by sharing the profits .
jinjiang international group announced ,invest more than 100000000 yuan in the establishment of the jinjiang international business platform ,and booking officially launched ,will be unified integration hotel ,travel and car industry, online booking and marketing ,hope to strengthen the turisthotellet industry marketing ability .
insiders pointed out ,jinjiang international move in the right direction ,but to truly integrate and coordinate all business plate is not easy .integrated business platform we are hoping to improve the hotel direct capacity and bargaining power ,the distributor has the necessity of its existence,christian louboutin pas cher, but the hotel cannot excessive rely on distributors ,louboutin pas cher,so set up their own business platform,louboutin 2012, the hotel direct ability can be strengthened .
jinjiang international limited coo chen wenzhe on first financial daily said .at present, jinjiang hotel gross amounts to 1243,more than 19.3 roomsin the the globe hotel group ,300for twelfth place,jinjiang passenger vehicles the size of up to 10000 cars.
despite the huge, but long-term since ,jinjiang does not seem to be those related to integrate marketing resources . at present we group car rental ,travel and hotel plate but also have their own electronic platform ,but the addition of jinjiang inns independent online booking capability is stronger than the other plate ,the electronic platform is not too strong reservation function ,so this is unity by the group of a business company ,we unify to the tourism ,hotel and car rental and reservation ,to already existing respective plates of the electronic platform ,they will continue to exist,sandales louboutin, but we will be gradually unified background ,maintain ,louboutin pas cher,the integration of independent .
jinjiang international agel ecommerce ltd, ceo bao lei told this newspaper .bao lei expresses ,unified business platform was the greatest significance lies in the hotel ,louboutin bianca,tourism ,car rental upstream and downstream business series overall marketing ,and in the future may push the packaged products ,increase the overall industry revenue of jinjiang ,but also to avoid duplication of investment of each of the plates .
bao lei discloses ,jinjiang group for business platform the first phase of investment has over 100 million yuan ,the future will continue to invest in multiple investment . temporarily ,we call platform also only in jinjiang product sales ,light is a department of jinjiang tourists every year there are 20000000 person-time,christian louboutin pas cher,our business to maintain and develop the tourist potential consumption ability ,and to make professional data analysis ,for each plate sales .
of course ,does not rule out future can be associated with the first brigade, south of the five ridges with the brand industry cooperation .direct challenge according to incomplete statistics ,overseas sales for the hotel booking more than 50% is the hotel direct sales ,only a small part is through the distribution channels to book business ,but in the chinese market ,louboutin noir,the proportion of the contrary, and even some sales ability not strong idle hotel 90%is to rely on ctrip ,louboutin pas cher,dragon arts such as distributors ,only 10% business is to rely on their own direct sales ,which greatly reduces the hotel industry bargaining power ,and the loss of profit for distributor .
some small hotel industry reflect ,carry cheng strong distributor commission percentage is very high ,sometimes even reached 20% or higher ,but in view of the hotel marketing ability is too weak ,so only by a strong distributor pump into .
chen wenzhe expresses to the reporter ,jinjiang business involving the hotel prices and distributors are basically the same, but because jinjiang will use membership marketing products ,louboutin pas cher,so some enjoy member price hotel price will be less than other distributors ,this is jinjiang relying on their own direct sales of products price advantage .
journalist in the interview was informed that ,in jinjiang jinjiang hotel ( 02006.hk) ,jinjiang ( 600754.sh) shares ,kam brigade b ( 900929.sh)and other listing corporation ,louboutin,the company involved in the hotel and tourism department of jinjiang industry, is the electronic business platform of integrated marketing and reservation of electronic business platform ,is conducive to start these listing corporation industry the joint marketing and enhance the overall revenue performance .
however ,jinjiang challenge is not small .ctrip such as distributors customers stickiness is very big ,should be in short-term inside change in consumer habits have a certain degree of difficulty .
moreover, the internal management is also a difficult problem is how to balance :jinjiang tourism ,louboutin pas cher,hotel each module back-office settlement and interests .there is close to the jinjiang group of sources,louboutin elisa, for example to jinjiang inns ,which has good jinjiang inns independent electronic platform ,and its ability to direct ,with jinjiang progress and the distinction between positioning are still to be resolved .
at the same time for jinjiang background and how each business section settlement is also a problem ,louboutin,if be settled in cash ,the business profit equals from brothers enterprises,louboutin, then both how to balance ?if the integral non cash settlement ,the investment of 100 million jinjiang business how to realize profit ?these are jinjiang future needs to consider .
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