阿新具有双程意思，主要对于产品研发师父的尊重，也包括创业者把这道名小吃引进新加坡（小红点）的含义。
阿新叫起来很亲切，也是品牌宗旨 : 保留传统工艺，以创新方式呈现给食客，让怀念这道小吃的能有机会品尝，也能介绍给本地客。阿新麻辣烫以休闲亲切风格吸引年轻食客及上班族，通过品牌图像保留中华文化因素
Ah Xin literally refers to the chef-owner who brought this popularChinese street food into Singapore. It is also apt that Ah Xin in Mandarinrefers to Singapore, the little red dot…. Though Malatang is a traditional street food, Ah Xin strives tocreate a casual and friendly experience for our customers. The brand appeals toyoung and working crowd and retains its Chinese roots through the use of iconsthat relates to Chinese culture.
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IP卡
狗仔卡
提升卡
沉默卡
喧嚣卡
变色卡
显身卡
