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发表于 11-5-2004 23:49:27|来自:新加坡
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<DIV class=quote><B>以下是引用<I>非法昵称</I>在2004-5-11 17:24:57的发言:</B>
你是谁呀,我还有一本effective communication没买到呢,我都快急死了,你说怎么办啊,他们说从网上,考试时老师会给范围,同学会给答案,背得出来就OK,是这样吗?</DIV>
<P>那本黄色的Communication不用买。我们都用不到的。买2手的也行啊。Communication老师不会给题,至少我们现在没给,其他科目老师给也是给个大范围了,一本书都是重点。至于说背。。。我给你找个我们Introduction要背的TALC看看哈。
<P ><B ><FONT size=3><FONT face="Times New Roman">Tourist area life cycle<p></p></FONT></FONT></B></P>
<H2 ><FONT size=3><FONT face="Times New Roman">Exploration <p></p></FONT></FONT></H2>
<P >· <FONT face="Times New Roman">Small number of visitors are attracted by unspoiled natural beauty or culture<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Poor access and facilities<p></p></FONT></P>
<P >· <FONT face="Times New Roman">High contact between locals and visitors<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Involvement <p></p></FONT></P>
<P ><FONT face="Times New Roman">I<B >nvolvement</B> <p></p></FONT></P>
<P >· <FONT face="Times New Roman">Local initiatives to provide for visitors<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Promotion of destination<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Increased and regular number of visitors<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Tourist season and market emerges<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Pressure on government to provide infrastructure <p></p></FONT></P>
<P ><FONT face="Times New Roman"> <p></p></FONT></P>
<H2 ><FONT size=3><FONT face="Times New Roman">Development <p></p></FONT></FONT></H2>
<P >· <FONT face="Times New Roman">Large numbers of visitors<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Control of tourism passes out of local hands <p></p></FONT></P>
<P >· <FONT face="Times New Roman">External companies emerge to provide up-to-date facilities<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Alteration of appearance of destination<p></p></FONT></P>
<P >· <FONT face="Times New Roman">May suffer problems of overuse and deterioration of facilities if tourism planning and control occurs<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Organised marketing to international marketing <p></p></FONT></P>
<P ><FONT face="Times New Roman"> <p></p></FONT></P>
<H1 ><B ><FONT face="Times New Roman"><FONT size=3>Consolidation<p></p></FONT></FONT></B></H1>
<H1 ><FONT size=3>·</FONT> <FONT face="Times New Roman" size=3>Rate of visitor increase declines, although total number increases </FONT></H1>
<H1 ><FONT size=3>·</FONT> <FONT face="Times New Roman" size=3>Existence of major franchises and chains </FONT></H1>
<H1 ><FONT size=3>·</FONT> <FONT face="Times New Roman" size=3>Identifiable recreational business </FONT></H1>
<P ><p><FONT face="Times New Roman"> </FONT></p></P>
<H2 ><FONT size=3><FONT face="Times New Roman">Stagnation <p></p></FONT></FONT></H2>
<P >· <FONT face="Times New Roman">Destination is no longer fashionable <p></p></FONT></P>
<P >· <FONT face="Times New Roman">Peak number of visitors has been reached. Reliance on repeats visitors and business use <p></p></FONT></P>
<P >· <FONT face="Times New Roman">May experience environmental, social-cultural problem<p></p></FONT></P>
<P ><p><FONT face="Times New Roman"> </FONT></p></P>
<H1 ><B ><FONT size=3><FONT face="Times New Roman">Decline<p></p></FONT></FONT></B></H1>
<P >· <FONT face="Times New Roman">Decreasing visitors<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Dependent on day-trippers and weekend visitors<p></p></FONT></P>
<P >· <FONT face="Times New Roman">High tourism property turn-over<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Conversion of tourist property into other uses<p></p></FONT></P>
<P ><p><FONT face="Times New Roman"> </FONT></p></P>
<P ><B ><FONT face="Times New Roman">Rejuvenation<p></p></FONT></B></P>
<P >· <FONT face="Times New Roman">Deciding on new uses, new markets and new channels of distribution (use of previously unused natural resources, casinos, extension of season, attraction of new market)<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Repositioning of destination<p></p></FONT></P>
<P >· <FONT face="Times New Roman">Joint public and private investments<p></p></FONT></P>
<P ><p> </p></P>
<P ><B >Diagram : <p></p></B></P>
<P ><B ><v:shapetype><v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path connecttype="rect" gradientshapeok="t" extrusionok="f"></v:path><lock aspectratio="t" v:ext="edit"></lock></v:shapetype><v:shape><v:imagedata></v:imagedata></v:shape><p></p></B></P>
<P ><B >TALC Definition : <p></p></B></P>
<P ><FONT size=3> Destinations go through a cycle of evolution similar to the life cycle of a product ( where sales grow and the product evolves through stages of launch, development , maturity and decline ). Shape of the TALC will be dependent upon factors such as:<p></p></FONT></P>
<P ><FONT size=3>1.</FONT> <FONT size=3>rate of development<p></p></FONT></P>
<P ><FONT size=3>2.</FONT> <FONT size=3>access<p></p></FONT></P>
<P ><FONT size=3>3.</FONT> <FONT size=3>government policy<p></p></FONT></P>
<P ><FONT size=3>4.</FONT> <FONT size=3>market trends<p></p></FONT></P>
<P ><FONT size=3>5.</FONT> <FONT size=3>competing destination<p></p></FONT></P>
<P ><B >How does it help?<p></p></B></P>
<P ><FONT size=3><FONT face=宋体> I</FONT>t helps us to understand the tourist area life cycle of a resort or destination. We can identify how to rejuvenate our business and know how to avoid and control the impact of decline.<p></p></FONT></P>
<P ><p><FONT size=3> </FONT></p></P> |
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